FIT CHECK

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How do you make a product comfortably fit all watermen, groms, beach babes, surfer girls, or little kids in a limited amount of sizes?

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How do you design it so they can easily put it on and take it off?

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Can you make it move with the body easily in every direction? In ocean water and maybe on a surfboard covered in sand and wax?

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Can it be super lightweight and also really stretchy and soft? And durable? Quick drying?

 

And can you make it look rad, futuristic, and retro?

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How do you make breathable and U.V. resistant surf clothing withstand all day sun and salt water exposure?

 

The answer? Many, many, many, fit checks.

 

A great fit that feels just right can take countless fit sessions. Throw in experimental technology, fast-turn prototyping, professional test pilots, and one-off materials, the process must be finely tuned to prevent becoming overwhelmed.