How do you make a product comfortably fit all watermen, groms, beach babes, surfer girls, or little kids in a limited amount of sizes?
How do you design it so they can easily put it on and take it off?
Can you make it move with the body easily in every direction? In ocean water and maybe on a surfboard covered in sand and wax?
Can it be super lightweight and also really stretchy and soft? And durable? Quick drying?
And can you make it look rad, futuristic, and retro?
How do you make breathable and U.V. resistant surf clothing withstand all day sun and salt water exposure?
The answer? Many, many, many, fit checks.
A great fit that feels just right can take countless fit sessions. Throw in experimental technology, fast-turn prototyping, professional test pilots, and one-off materials, the process must be finely tuned to prevent becoming overwhelmed.